In last week's LA Times, there was an article on the owner of the Amoeba Record chain. In an eye-opening write-up (eye opening to everyone who thinks they know the music industry but doesn't), it revealed that in this digital age of music...Amoeba records has seen no sales decrease. Let me repeat that...Amoeba Records in the worst era ever for the music industry has seen zero sales decrease. Why? Why has Amoeba succeed while others have failed? What is it that Amoeba has done right where the others have done wrong?
It's simple. Know your audience. Amoeba knows its customers and knows what they want. They stock their shelves with music (from all genres) that will attract all audiophiles from all listening habits. The big box stores and Tower Record-like places only pushed music on major labels. They limited their supply and short-changed their audience. They tried to make the audience like what they were feeding them instead feeding the audience what they liked.
Even today, I'll go into Best Buy or Target on new music Tuesdays and not find 50% of the new releases I'm looking for. They have 250 copies of Taio Cruz but one copy of Jenny Lewis (I bought it). Two weeks later, they have 244 copies of Taio Cruz still sitting there and no copies of the new Bad Religion. No copies of the Corin Tucker Band. No copies of Fran Healy. No copies of Tim Kasher. Do they not realize that just because they don't have what I want, I'm not going to buy what they have? Obviously not.
Thank you to Taio Cruz for being today's example.
Here are the 11 Best Sleater-Kinnery Songs:
1. Turn It On (Dig Me Out)
2. I Wanna Be Yr Joey Ramone (Call The Doctor)
3. The Professional (All Hands On The Band One)
4. Jumpers (The Woods)
5. Dance Song '97 (Dig Me Out)
6. Start Together (The Hot Rock)
7. Good Things (Call The Doctor)
8. The Day I Went Away (Sleater-Kinney)
9. Stay Where You Are (Call The Doctor)
10. It's Enough (Dig Me Out)
11. Entertain (The Woods)
Buy the new album by the Corin Tucker Band, 1,000 Years now!!!
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ReplyDeleteI tried posting on your main site but wordpress wasn't having me.
ReplyDeleteToday I went to the record store and picked up Tim Kasher's new LP & the Ben Folds/Nick Hornby record I missed the other week. My local shop is Main Street Music and they have this cool deal where you buy 10 new cds/lps you get your 11th free or up to 15.99, and they have the same idea for used cds/lps. it's pretty awesome, and was infact why I held off buying any records all week until I had the chance to swing by there.
Also even though that shop is mostly rock oriented music, last month when no other major store had the new underworld, they did, and it was seriously the last place i went to look just because I didn't expect them to have a techno record, but again... they know their customers a bit better than most.
I'm also extremely stoked for the Corin Tucker LP, she's playin' Philly at the end of this month.
Hi:
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